Who are One Minute Briefs?
One Minute Briefs promote brands & causes via social media by challenging their creative community on Twitter to respond with instinctive ideas to daily advertising briefs & reward the best entries. Submissions are retweeted to their 23,000+ followers, which enables brands to interact with huge audiences in an engaging way whilst creating quality content.
OMB serves as a popular, diverse & inclusive social network for the creative industry across the world and they host regular workshops, talks & events for our followers, otherwise known as the OMBLES.
What was the Monroe Skincare brief?
"On August 20th, OMB are once again collaborating with legendary Creative Director Tiger Savage and serial entrepreneur Will King with a brief for their incredible new inclusive skincare brand, Monroe. We’re excited to see how the OMBLES take on this one with their brilliant quick-fire creativity. We’re looking for ideas that bring to life the idea of totally inclusive skincare in the form of posters, designs, GIFS, sketches and more…" You can see the full brief here.
HUMANTONE® by Jack Hally was judged the winner: "This submission felt perfect in its tonality (excuse the pun) for Monroe and the simplicity of execution." - Tiger Savage. Link to view here.
And the Runners Up?
2nd Place: from Brian: "I loved the simplicity of the headline. Sometimes that's all you need, and it says it all - it gets across what Monroe is about." - Tiger Savage. Link to view here.
3rd Place: by Sam: "A close run third. Clever inclusive skincare message, we're all in for skin. Love it. Highly campaignable using imagery of our diverse community" - Tiger Savage. Link to view here.
Two Hundred and Twenty Two Wonderful Responses.
We had over 222 individual creative submissions, you can see the whole range and diversity on the OMB Facebook Page here.
Thank you to everyone who took part in this exciting campaign brief!
#Monroe #SkincareWorthSharing #InclusiveSkincare #OMB #OMBLES